product technical illustration depicting Greenfields Allsport XP Variation of artificial turf

ALLSPORT
XP

product technical illustration depicting Greenfields TX Variation of artificial turf

TX
TURF

product technical illustration depicting Greenfields Allsport Diamond Variation of artificial turf

ALLSPORT
DIAMOND

product technical illustration depicting Greenfields Allsport XPnf Variation of artificial turf

ALLSPORT
XPnf


GreenFields™
High Performance Turf

TECHNICAL ILLUSTRATION
  • Client:
    Brown Bag Marketing
    Atlanta, GA
  • Share:

 ...it's just grass, right? How hard could it be?

product technical illustration depicting the tracing of a sketch with vector curves
From pencil to Pen Tool – vector paths are a must for precision curves like these.

Embracing the unusual

Certain projects put a smile on your face right from the beginning. The thought of drawing Greenfields Performance Turf represented the unusual kind of challenge I love to accept. It's just grass, right? How hard could it be? But then the extent of the challenge dawned on me: draw every blade realistically.

Every. Blade.

Fortunately I was working with Brown Bag Marketing – a great young agency in Atlanta. They understood the challenges, and worked hard with GreenFields to make sure I had all the references I needed.

product technical screenshot showing computer desktop with digital illustration in progress
Color palettes, existing artwork, photo references, scans of the actual turf blades. All necessary to make sure the new drawings are compatible with existing art.

Tackling the technical

Not only were the technical challenges daunting, but maintaining accuracy in color and staying consistent with existing assets (artwork and photographs) provided additional challenges. I try to keep everything in front of me while I work (on both my real and virtual desktops) in order to keep from veering too far off course.

In the end, this project proved to be very rewarding, and I realized it's not so far removed from my normal subject matter after all. With a few tweaks, these could be strands of collagen, muscle fibers, or any number of structures found in the human body.

Exceptional Talent

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